FountAI is an insurance software solution that uses GenAI to help P&C insurers optimize their policyholder acquisition processes and drive targeted efficient customer acquisition. This is done through intelligently estimating customer profiles and thus customer lifetime value and other acquisition value indicators at the top of the acquisition funnel across marketing and distribution channels. Off the basis of comprehensive customer profiles, actuarial customer value forecasts can be made to inform acquisition value. Acquisition strategies can thus be dynamically optimized to target leads through micro campaigns with high granularity across distribution channels that fit the target customer demographic and risk profile. This leads to higher conversion on insurance leads with improved customer lifetime value at a lower acquisition cost.