Perplexity AI Plans to Start Running Ads in Fourth Quarter as AI-Assisted Search Gains Popularity

Perplexity AI, riding a surge in popularity for AI-assisted search, plans to monetize its platform by introducing ads in Q4. This move comes after resolving months of allegations regarding plagiarism of content. This development positions Perplexity AI as a challenger to Google and Microsoft in the AI-driven search space, offering new advertising opportunities—but also intensifying competition in an already crowded field.